Selling! The very word has negative connotations. After all, we work in a university. Doesn’t selling apply only to people who work in the for-profit sector?
In his book, To Sell Is Human, Dan Pink argues that whatever we do, we need to learn how to be persuasive. A good leader understands that consistent convincing communication of the same message is often key to success.
In fewer than five minutes, Dan Pink talks about some of the ideas in his book and describes six ways to improve your ability to pitch your story and sell your ideas.
Pink, D. H. (2012). To sell is human: The surprising truth and moving others. New York, NY: Riverhead Books.
