plain words

Plain English? What Are You Talking About?

Plain English? What Are You Talking About?

“Plain English refers to the writing and setting out of essential information in a way that gives a co-operative, motivated person a good chance of understanding it at first reading, and in the same sense that the writer meant it to be understood.” Cutts, M. (2013). Oxford Guide to Plain English. Oxford, England: Oxford University(…)

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Writing: Putting Yourself in the Reader’s Seat

Writing: Putting Yourself in the Reader’s Seat

It’s often said that the first step to writing well is to imagine yourself as the reader. Whether you’re writing an article for a magazine, a memo for your colleagues, or a short advertisement on Craigslist, before you start, stop and think about your typical reader. Picture your reader actually reading the piece you are planning(…)

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Redundant Words

Redundant Words

You can tighten up your writing by getting rid of unneeded words. Here are a few examples: Advance planning. Just say planning. Isn’t all planning done in advance? Past experience. Past adds nothing to your sentence. Absolutely essential. It’s either essential or it isn’t. What’s the difference between essential and absolutely essential? Predict in advance.(…)

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Be Short, Be Simple, Be Human — Sir Ernest Gowers

Be Short, Be Simple, Be Human — Sir Ernest Gowers

Sir Ernest Gowers (1880 – 1966) was a British civil servant. He was educated at Rugby (where the game was invented) and Cambridge, where he studied Classics. He had a long, distinguished, and varied career with the civil service, including a time when he was private secretary for David Lloyd George when Lloyd George was introducing the(…)

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