communication

Plain Language for Medical Professionals

Plain Language for Medical Professionals

In a previous article, I described the work of Sir Ernest Gowers, an advocate of plain language. His message is “be short, be simple, be human.” Medical professionals need to master the art of communicating simply and clearly almost more than anyone else. Why, for example, would anyone believe that it’s better to say, “Do not exceed(…)

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Be Short, Be Simple, Be Human — Sir Ernest Gowers

Be Short, Be Simple, Be Human — Sir Ernest Gowers

Sir Ernest Gowers (1880 – 1966) was a British civil servant. He was educated at Rugby (where the game was invented) and Cambridge, where he studied Classics. He had a long, distinguished, and varied career with the civil service, including a time when he was private secretary for David Lloyd George when Lloyd George was introducing the(…)

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